The Six Sells Podcast Media Sustainability with Ollie Deane on The Six Sells Podcast
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Ollie Deane, former Director of Commercial Outdoor and DAX at Global, Agency Group Head at Clear Channel and now Co-Founder of The GoodNet - winner of Campaign’s Start Up of the Year 2025 Award.
Here are some of the topics we discussed in this episode.
Understanding the UN definition of sustainability
Sustainability as a transformational challenge
The opportunity and the challenge
Meaningful progress within sustainability
Sustainability as a business driver
Sustainability as a driver for performance
The three C’s - content, carbon and corporate
The metrics to put in place to reach your bigger goals
Chasing progress over perfection
Brands and responsible manifestos
Programmatic, carbon and wasted energy
Curation within the industry and the levers that can be pulled
Licensing data and activating media
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Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.
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With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.