FT News Briefing Introducing FT Politics: UK Election Countdown
Nov 9, 2019
Miranda Green, Deputy opinion editor at the Financial Times, and Jim Pickard, Chief political correspondent, dive into the UK election's chaotic start. They discuss the Conservative Party's blunders and whether Boris Johnson can regain traction. The duo also examines how social media influences public perception, particularly surrounding Labour's campaigns. They delve into shifting fiscal strategies, contrasting Conservative austerity with Labour's ambitious new borrowing plans, and explore the political landscape as the election approaches.
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Viral Campaign Video
- A Conservative campaign video edited a Keir Starmer interview to portray him as inept, garnering millions of views.
- This tactic, reminiscent of the Vote Leave campaign, highlights the increasing importance of online campaigning.
Parties Project Renewal
- All parties aim to project a renewed image, emphasizing change and future focus after Brexit fatigue.
- The Conservatives face the challenge of portraying themselves as agents of change after nine years in power.
Conservative Language
- Conservatives use language to downplay their nine years in power, focusing on future improvements.
- Phrases like "Britain could be so much better" and "Get Brexit done" aim to distance them from the current state of affairs.