The Andrew Faris Podcast Why The Best Meta Ads Agencies Are About To Dominate (And The Rest Will Disappear)
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Mar 16, 2026 A deep dive into how AI will magnify both strong and weak agency methods. Discussion of why documenting repeatable processes and operationalized knowledge will decide winners. Warnings about automated landing pages and convincing but harmful outputs. Practical pointers on what brands should ask agencies and which playbook elements matter most.
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AI Amplifies Methodology Not Replaces It
- AI amplifies existing methodology rather than replacing it.
- Good methodology scaled by AI becomes powerful; bad methodology becomes bad faster, per Taylor Holiday's quote and Andrew Faris' framing.
Centralize Brand Knowledge For Fast AI Output
- Centralize brand knowledge and assets into an AI-ready operating system to let tools generate consistent outputs quickly.
- AJF Growth built AJFOS to store brand docs, product do's/don'ts, and assets so landing pages and ads can be generated in a few clicks.
Landing Pages Become Table Stakes With AI
- Building a landing page from existing message and assets is now table stakes with AI.
- Once message, ad copy, brand docs, and assets live in the system, AI can assemble landing pages with a couple clicks, shifting the bottleneck to methodology and testing.