HD in HD How Prosus CEO Builds Winning Tech Culture | Fabricio Bloisi
Dec 18, 2025
Fabricio Bloisi, a visionary Brazilian entrepreneur and CEO of Prosus, discusses his journey from founding Movile to transforming iFood into a market leader. He shares insights on navigating near bankruptcy, cultivating a unique tech culture, and focusing on brutal honesty in business. Fabricio highlights the importance of bold experimentation, balancing innovation with execution, and why emerging markets present unique challenges. He also outlines Prosus's ambitious plans for global innovation, emphasizing a decentralized execution model tailored for diverse markets.
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Make Big Visions Operational
- Start the year by dreaming big and then cascade concrete priorities and plans across teams.
- Monitor monthly, confront what isn't working, and require fast corrections to kill silos and align execution.
iFood: From 20 People To Massive Scale
- Movile acquired iFood when it was a 20-person startup and Bloisi gradually increased ownership from 30% to 100%.
- iFood grew from ~25,000 orders/month to 160 million orders/month under their execution and culture.
Isolate Experiments With Jet-Ski Teams
- Use small independent 'jet ski' teams to run fast experiments without touching core systems.
- Let those teams test, fail, and learn in isolated cities or segments before scaling winners into the main product.
