Growth Design Podcast How to Build an Experimentation-Driven Product Culture | Kritarth Saurabh | Drop 5 Ep.02
Nov 28, 2025
In this insightful discussion, Kritarth Saurabh, VP of Product at Neat, shares his expertise in building an experimentation-driven product culture. He emphasizes the shift from intuition to hypothesis-led decision-making and explains effective strategies for transforming teams. Kritarth highlights the importance of hiring curious individuals and creating metrics that reflect user value. He also delves into the balance between data and intuition, gives tips for gaining stakeholder buy-in, and discusses how AI can enhance experimentation processes.
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Designers: Move Upstream To Shape Bets
- Designers should push upstream: ask why we should build this and help frame the hypothesis.
- Influence what success looks like, not just visual polish, by linking design changes to measurable outcomes.
Make Falsifiable, Specific Hypotheses
- Accept being proven wrong; strong hypotheses can and should be falsifiable.
- Make hypotheses specific, tied to measurable outcomes, and quick to test to learn fast.
Digital Mortgage Hypothesis That Failed
- Kritarth tested who would use digital mortgage flows and expected digital natives to prefer online.
- The experiment disproved the hypothesis: experienced borrowers adopted online more than first-time digital natives.
