The Search Results of Life - How do you show up?

How we show up in social media and search engine search results are so important. However, what's MORE important is how are we showing up in the SEARCH OF LIFE. We focus on traditional search so much more. However, did you know in LIFE, people also are searching on you in LIFE. The search results come from your wife, husband, children, peers at work, church members, and more. How can we ensure that our REPUTATION is positive in the search of LIFE and NOT just online search.