Navigating Neuropsychology 170 | The Business of Neuropsychology – A Conversation With Dr. Mark Barisa
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Jul 1, 2025 Dr. Mark Barisa, a board-certified clinical neuropsychologist and owner of Performance Neuropsychology, dives deep into the business side of neuropsychology. He discusses essential topics like billing complexities, strategic planning, and the various employment models within the field. Barisa emphasizes the need for financial literacy among clinicians and shares practical tips for mastering neuropsychological report writing. The conversation also highlights the importance of branding and professional presentation in ensuring sustainability and growth in practice.
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Profit Status Alters Finances Not Necessarily Care
- 'For-profit' vs 'non-profit' mainly differ by tax structure, not mission; both must generate revenue.
- Practical impacts are in payer mix and charity-care obligations, not daily clinical duties.
Monetize Your Indirect Value In Hospitals
- Map your departmental placement and measure indirect value (referrals, downstream revenue) to defend your service.
- Quantify cost, value, and opportunity cost to justify resources and staffing.
Know Your Billing Flow And Join Leadership
- Ask billing for denial rates, revenue codes, and where charges are routed so you know what actually gets paid.
- Sit at leadership tables and advocate to avoid easy cuts when budgets shrink.
