How the CMO Thinks About the ROI of Your Content Program with Doug Bell at Chief Outsiders
Mar 3, 2023
00:00
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
Doug Bell is the CMO at Chief Outsiders and the host of the Revenue Generator Podcast. He shares his CMO perspective on the ROI of content programs. Doug insists that everything needs to tie back to the buyer journey and warns leaders again chasing the bottom of the funnel. They also discuss using AI as a tool to increase productivity, while keeping authenticity in mind.
1:20 Conversation with Doug 3:35 Buyer journey 6:50 Value of content 9:00 2 audiences 13:00 AI vs authenticity 17:00 Measuring success 23:52 Who will succeed 26:15 Sales/marketing org 28:51 Advice to young marketers 30:44 Outro
The Content Cocktail Hour