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Avoid Being First to Market
- Don't aim to be first to market, especially as a new business.
- Focus on offering more value than competitors in an existing market.
Offer More Value
- You don't need a unique product, but offer more value than competitors.
- Achieve this by niching down, restructuring your offer, or segmenting customers.
Competition is Good
- Avoid entering markets with little to no competition.
- There's usually a reason for lack of competition, like low demand.
