Inside Aesthetics Ep 124 A Guide to Modern Male Grooming | Stephen Handisides
Episode 124 hosts Stephen Handisides (International TV Presenter, Journalist & Publisher based in Los Angeles, USA)
Most recently, Stephen launched 'Modern Male Mindset', a digital lifestyle platform for the modern gentleman covering topics including male grooming, skincare and etiquette advice.
We first discuss the basics of male aesthetics including styling and fashion, teasing out what men can do to up their game.
We then explore aesthetic treatments and get a better understanding of how clinics might better appeal to male customers, what treatments they want and the male psychology surrounding cosmetic intervention.
Finally we discuss Stephen's latest venture that helps businesses develop incredible virtual experiences fit for the post-COVID era and beyond.
00:00 Introduction 01:04 Meet Stephen Handisides 05:59 Surge in Aesthetic Demand After Lockdowns 10:56 Building the My Face My Body Brand and Media Career 18:27 Rise of Male Grooming and the Modern Male Mindset 26:25 Changing Attitudes Toward Men's Self Care and Appearance 33:29 Basic Grooming Essentials Every Man Should Know 41:37 Fashion, Presentation and First Impressions for Men 48:53 Popular Aesthetic Treatments Among Male Patients 52:09 Growth of the Male Market in Cosmetic Clinics 59:04 How Clinics Can Attract More Male Patients 01:07:16 Designing Male Friendly Clinic Experiences 01:14:29 Future Trends in Men's Aesthetics and Non Surgical Treatments 01:21:52 Launch of My Face My Body Awards and Education Platforms 01:28:35 Virtual Clinics and Patient Engagement Technology 01:37:03 Final Thoughts on Marketing, Innovation and Industry Growth