Ep 339 How to Launch a New Conference: The Australian Aesthetic Symposium | Jessica Ferris

Episode 339 hosts Jessica Ferris (Registered Nurse & CEO of Australian Aesthetic Symposium)

In this episode we explore the logistics and motivations behind launching a new aesthetic conference. Australia Aesthetic Symposium (AAS) was held for the first time last years in Perth, Western Australia and is hosted and founded by Jessica.

Jessica shares her background in event management, teaching, nursing and most recently into cosmetic injecting. She explains her reasoning to create a new and independent educational event, designed specifically for aesthetic professionals in her home state.

We learn about the logistics and costs to launch a conference, working with sponsors and the finances needed, the challenges of being an unknown organizer, and the problems encountered behind the scenes.

This podcast is sponsored by the Australian Aesthetic Symposium. To save 20% off tickets to this years AAS, click here to buy tickets and use the promo code IA20

00:00 Introduction 01:08 Special Guest: Jessica Ferris from AAS 03:14 Why Perth Needed AAS 05:25 Jessica's Background and Youth Lab 07:36 Learning to Inject in WA 08:42 AAS Idea and Early Hustle 10:07 Partnering with Dr Mike 12:13 Keeping the Conference Fresh 13:38 Building the Event Blueprint 15:09 Budgeting and Hidden Costs 16:58 Selling Tickets and Sponsor ROI 20:31 WA Community and Remote Delegates 23:11 Designing the Program 23:29 Curating Conference Topics 25:30 Safety Business and Diversity 26:32 Why Live Demos Fall Flat 29:26 Cadaver Course Deep Dive 32:28 Making Attendance Worth It 36:28 Behind the Scenes Challenges 39:35 Delegation and Event Day Flow 42:35 Who Should Attend 44:45 Speakers Tickets and Farewell 46:27 Closing Credits

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