The Futur with Chris Do 089 - Tales From a Creative Director — with Jose Gomez
Jun 29, 2020
Jose Gomez, the Executive Creative Director of ATK PLN, shares engaging stories from his creative journey, including winning an Emmy and building a skateboard brand as a teenager. He delves into the challenges of running a creative agency, emphasizing clear communication and the shifting expectations of clients. Gomez discusses the evolution of the motion design industry, the intricacies of creative pitching, and the emotional dynamics of managing relationships with clients. He also touches on modern leadership styles that prioritize supportive work environments.
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Deep Listening
- Deeply listen to clients to understand their intent, not just their words.
- Ask probing questions to uncover hidden information and understand their true needs.
The Mad Men Miss
- Jose Gomez recalls losing the Mad Men title pitch despite having a conversation with the creator.
- The creator suggested a suicide scene, but the team dismissed it, only to see it used in the final product.
The Plus-One Approach
- Build upon client ideas, adding a creative twist or hook rather than completely changing them.
- This "plussing" approach enhances the original idea while showcasing your creative input.