Holy Shift #13 - PIPs, panic attacks, and copywriting with Charlie Sells (Clarity Over Everything)
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Dec 4, 2024 
Charlie Sells, founder of Clarity Over Everything and former youth pastor, walks through his move from ministry into copywriting. He recalls panic during interviews, translating pastoral communication into marketing skills, and building a clarity-focused agency. Short, candid stories about leaving with no plan, finding peer camaraderie, and practical writing practices make for a compelling conversation.
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Finding An Instant Bond At Ramsey
- Charlie and Collin reconnected as former ministers while working together at Ramsey Solutions, sparking an immediate camaraderie and coffee meetups.
- Charlie found dozens of former church workers at Ramsey, creating a secret “underground club” of shared experience.
Christian Companies As A Transition On-Ramp
- Charlie describes Christian companies as an ideal on-ramp from ministry because they already share mission language and trust, reducing the need to translate church experience.
- That alignment lets you focus on role-specific differences instead of proving basic values and intent.
Leaving Ministry Abruptly After Anonymous Surveys
- Charlie recounts being put on a surprise performance plan after anonymous surveys and choosing to resign two weeks before summer interns arrived.
- He left with no job lined up while his wife had also quit two months earlier, relying on faith and a coworker who ensured summer pay.