This Commerce Life We're Not Just a Podcast Anymore | This Commerce Life Update
Phil and Kenny pull up a chair for a candid check-in — no guest, no agenda, just an honest conversation about where This Commerce Life has been, where it's going, and why what they do matters more than ever for Canadian food and beverage brands.
After 460+ episodes and eight years in, Phil and Kenny reflect on a pivotal shift: This Commerce Life was never just a podcast — it was always an education platform, and they're now building it that way. From a refreshed website and updated brand positioning to formal curricula, national accelerator programs, and a growing roster of food association partnerships, TCL is levelling up.
In this episode:
- Why TCL is repositioning as a retail education platform — not just a podcast
- The honest truth about how most CPG brands fail (and what to do about it)
- Why brokers and distributors should be sending unready brands their way
- TCL's plans to bring retail fundamentals workshops to Ontario, the Maritimes, and Newfoundland
- Partnerships with BC Food & Beverage, Food & Beverage Manitoba, and beyond
- Their upcoming trip to Expo Antad & Alimentaria in Guadalajara, Mexico (May 19–21) — why Canadian brands can't ignore the Mexican market
- Why SIAL Paris is next on the radar — and what European trade intelligence means for Canadian exporters
- The loneliness of running a food brand — and why community is the underrated competitive advantage
- TCL's real download numbers (15,000 in a week — yes, really), and why Kenny still doesn't believe it
Whether you're a food entrepreneur just getting started, a broker looking for retail-ready brands, or a food association supporting Canadian CPG — this episode is your invitation to work with Phil and Kenny.
🌐 Visit: www.thiscommercelife.com 📩 Reach out if you're a brand under $1M trying to grow, or a food association looking for a teaching partner.