Cut the Bull & Focus to Speed Up the Cybersecurity Buying Process | Tal Arad

Cybersecurity buyers do not have a lot of time to review long RFPs with hundreds of pages. Instead, provide technical diagrams, high-level explanations, and a few slides that provide a focused message.

Buyers are going to read as little as possible to make a decision.

No one is going to read a hundred pages. They don't have the time and the capacity. No one can digest that.

So cut the b******t and provide as much focused information as possible. That will really help everyone make a decision.

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