[One Question] Planning for Success with Ian Stanley of Fixt Water

Jan 31, 2017

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Today we have Ian Stanley who is a Top Direct Response Marketer. He Has written email copy for large 7 and 8 figure companies with email lists topping 1.2 million subscribers.He is the founder of Fixt Water and is on a mission to change people's lives by providing drinkable water, no matter the condition. He even has a disgusting video where he collected water with mud and waste and then drinks it after being filtered by a Fixt Water pitcher.

In this episode…

What is the best plan for success? Is rapid growth always the best outcome? You've heard the old adage, slow and steady wins the race. But does that concept apply to the business world? Innovator Ian Stanley believes that it does. He has been involved in multiple successful business ventures over the years but this time he's taking a different approach. With his new business Fixt Water, Ian is practicing a high degree of patience. He is confident that his product will deliver the success he is after. Taking this long view approach affords Ian the time to put all the pieces in place so when the product catches on in the marketplace, he will be ready.

As small businesses rise and fall one thing is constant; challenges along the way. The most careful and thought out plan for success will face hurdles of all shapes and sizes. What sets the successful innovators apart from the pack? Entrepreneur Ian Stanley finds that maintaining a long view approach grants him the vision to handle each bump along the way. This perspective keeps him from getting bogged down with difficulties. He takes them seriously but he doesn't allow them to take his eye off of his goals. To hear Ian expand on how he handles problems that arise in starting a business - listen to this episode of Inspired Insider!

It's fascinating to hear what people wanted to be when they were younger. What experiences and interests would shape who they become as an adult? Ian Stanley grew up with the narrative since age five from his parents that he would win the Wimbledon Championship in tennis. But Ian's true passion was creating fun and entertaining videos with his friends. Growing up with the pressure and expectations from his parents impacted the decisions Ian made as he headed off to college. Ian says tennis would bring out the worst in him - he would make John McEnroe look like a Teletubbie! He ended up playing tennis in college but now he avoids the sport altogether. Ian decided that it was necessary for him to follow what brought him joy regardless of the expectations of others. This decision changed the direction of his life. Listen to more of Ian's journey - the ups, and downs on this episode of Inspired Insider.

What do you do with landmark moments in your life? Do you shrink away from them or do you embrace them and allow them to fuel your passion? Ian Stanley faced a traumatic event when he was fifteen years old, he was mugged at knifepoint in England. Those two minutes changed the course of Ian's life. From that moment on, he wanted to help people and keep them from experiencing the kind of terror and helplessness that he faced. This led Ian to consider joining the military and also get involved with self-defense training. Ultimately, Ian fulfilled this desire to help others by developing the Fixt Water Filter. To hear Ian retell this impactful moment in his life and the course it set him on, make sure to listen to this episode of Inspired Insider!

Here's a glimpse of what you'll learn:

[0:58] Jeremy introduces his guest today, Ian Stanley.
[1:50] Ian talks about using a showerhead filter.
[4:30] What is taking Ian longer with this product to see the success he is use to?
[8:55] The benefits of going slow.
[10:00] Hurtles along the way.
[15:50] What did Ian want to do when he was growing up?
[19:30] An event that changed Ian's life and fueled his passion to help save lives.
[22:30] How to connect with Ian.

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Sponsor for this episode

Our sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.