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Trade Quantity For Higher Rates
- Raise your effective rate by doing fewer pieces for higher-paying outlets so you can afford ambitious longform reporting.
- Ed shifted from many low-paying commissions to select GQ/US magazine work and $3/word New York pay to buy time for deep stories.
American Longform As A Teaching Curriculum
- Reading ambitious American longform shaped Ed's idea of what modern magazine journalism could be.
- He consumed New Yorker, NYT Magazine and Atlantic issues on physical desks at the Independent and used them as models for tone and scope.
How Touring A Big Empty House Became A New Yorker Story
- A chance tour of Whittenhurst led to a New Yorker commission about a mysterious mega-house in Highgate.
- The editor said the piece only worked if Ed could definitively identify the owner, so he pursued 150 sources to do so.