The Bob Lefsetz Podcast Wayne Forte
Aug 7, 2025
Wayne Forte, a veteran agent with fifty years of experience representing iconic acts like David Bowie and Tedeschi Trucks Band, shares insights from his extensive career. He discusses the formation of NIVA during the pandemic, advocating for financial support for struggling venues and artists. Forte examines the challenges small touring bands face, including financial strains and low earnings. He also highlights the intricate dynamics of ticket pricing and the negotiation landscape in the music industry, emphasizing the importance of solidarity among independent stakeholders.
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Organizing Advocacy Efforts
- To lobby effectively, form a nonprofit and pool member funds to hire experts.
- Regular meetings and assigning committees streamline advocacy efforts.
Economic Impact of Live Events
- Entertainment events generate $12 for every $1 spent on tickets locally.
- Independent venues and talent representatives are vital economic pillars in communities.
Agent Hardships During Pandemic
- Agents faced ongoing costs despite no income, forcing staff pay cuts and halted draws.
- Tour dates needed multiple rebookings due to uncertain reopening timelines.