The Ultimate Entrepreneur

310 - Disruptive Business Growth (Pt 1) with Dave Asprey - 'Entrepreneur Disrupted' Series - Ep #14

Feb 4, 2022
In this engaging conversation, Dave Asprey, founder of Bulletproof 360 and author of the Bulletproof Diet, dives into disruptive business growth strategies. He discusses leveraging intellectual and relational capital for enhanced performance. Asprey reveals how leveraging relationships and innovative marketing can boost distribution channels. He emphasizes the power of learning from various industries to catalyze creativity and growth. Tune in for insightful methods that can transform your entrepreneurial journey!
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ADVICE

Test Headlines And Greetings

  • Test small elements like headlines, subject lines, and greetings to boost response.
  • Jay Abraham shows one headline change multiplied an ad's yield by 500%.
INSIGHT

Market Where The Money Is

  • Market where the money is instead of where it's convenient to market.
  • Jay Abraham uses Willie Sutton's line to stress targeting real buyers or partners who already reach them.
ANECDOTE

License Your Intellectual Property

  • Repurpose proprietary processes by licensing them to expand revenue without extra production.
  • Jay Abraham gives kiln-drying, real-estate listing, and car-wash examples that created large new income streams.
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