The Intrinsic Value Podcast - The Investor’s Podcast Network

MI286: Building an Online Business Empire w/ Jacky Chou

Aug 15, 2023
Guest
Jacky Chou
Jacky Chou, expert in building an online business empire, discusses starting an e-comm business, product selection strategies, upcoming trends in niche websites, best online business models, and whether content sites are dead or not.
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ADVICE

Kickstart Your E-commerce

  • Validate your e-commerce product with a Kickstarter campaign before significant investment.
  • Kickstarter allows you to gauge demand and raise funds for initial inventory without large upfront costs.
ADVICE

Facebook Ads Mastery

  • Test many Facebook ad creatives and target effectively.
  • Focus on maturing your pixel by accumulating purchase data to optimize ad performance.
ADVICE

Diversify E-commerce Revenue

  • Diversify e-commerce revenue with display ads and affiliate marketing.
  • This increases profit margins and reduces reliance on core product sales.
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