#653: Elan Lee, Co-Creator of Exploding Kittens — How to Raise Millions on Kickstarter, Deconstructing Mega-Successes, Secrets of Game Design, The Power of Positive Constraints, The Delights of Craftsmanship, and The Art of Turning Fans into Superfans

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Feb 2, 2023

In this engaging discussion, Elan Lee, co-creator and CEO of Exploding Kittens, shares his journey from video game design at Xbox to creating a global gaming sensation. He reveals insights into their record-breaking Kickstarter campaign, raising nearly $9 million through innovative storytelling and community engagement. Lee discusses the creative process behind games like 'Poetry for Neanderthals,' emphasizing simplicity and player interaction. The conversation touches on the evolution of game distribution, designing tabletop experiences, and fostering connections through play.

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ANECDOTE

Game Prototyping Tools

Elan Lee highlights the value of blank cards and Sharpies for rapid game prototyping.
These versatile tools allow for quick iteration and testing of core gameplay loops and mechanics.

ADVICE

Starting Game Design

Start game design by identifying a core conflict or challenge that drives player interaction.
Focus on how players entertain each other, using simple components like blank cards to spark creative ideas.

INSIGHT

Accessible Game Design Principles

Elan Lee designs games with accessibility in mind.
He prioritizes simple instructions, quick setup, robust rules, beautiful aesthetics, and shareability to encourage broad appeal.

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Elan Lee (@elanlee) is the co-creator and chief executive officer of Exploding Kittens, a leading gaming and entertainment company. Under his leadership, Exploding Kittens has expanded its portfolio to nearly 30 different games with more than 20 million games sold in more than 50 countries since its founding in 2015.

Before founding Exploding Kittens, Lee was the chief design officer at Xbox Entertainment Studios, where he led the Interactive Entertainment Portfolio. Prior to that, he was the founder and chief creative officer of Fourth Wall Studios and co-founder of 42 Entertainment. He began his career at Microsoft Games Studios as a lead designer on the original Xbox.

Lee has won a Primetime Emmy for the series Dirty Work; Game Innovator of the Year for Exploding Kittens; a Peabody Award for the world’s first alternate reality game, The Beast; and an IndieCade Trailblazer Award for a distinguished career in interactive entertainment, among others.

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[06:00] Poetry For Neanderthals and collaborating with creative cohorts.

[16:41] Kitty Test Pilots and core gameplay loops.

[22:21] Crowdfunding, alternate reality games, and internet archaeology.

[25:54] Matthew Inman and The Oatmeal millions.

[32:18] The perils of operating faster than the speed of Gmail.

[34:06] Converting casual fans into superfans.

[34:51] What not to do when your Kickstarter goes better than expected.

[36:51] The budget of production needs to fit the fun.

[43:01] Does size matter?

[44:44] From direct-to-consumer sales to being featured in big box stores.

[47:07] Building a game from scratch quickly.

[52:26] Guiding principles.