The FMCG Guys 301. Felix James and James Grundy, Co-Founders at Small Beer: Mid-Strength (2.1-2.7 %ABV) Beer Category, Friends Starting a Business, Re-Calls, On and Off Trade Development
Don't miss our visit to Small Beer Brewery on our Instagram: https://www.instagram.com/fmcgguys/ and YouTube: https://www.linkedin.com/in/spyros-tryfonas-81aba886/
Felix James and James Grundy are the founders of Small Beer, a mid-strength (2.1 to 2.7% ABV) brewery based in South Bermondsey, London. They join Daniel to speak about their journey as Founders, why they decided to go all-in into this category, routes to market and much more.
Tune in to hear about:
- What "mid-strength" beer actually means and why it sits between 0.0% and full-strength for people who still want a proper beer
- Why Small Beer exists and how it's trying to solve a very modern problem: keeping the ritual and flavour without paying for it the next day
- How they brew for flavour first instead of making a normal beer and stripping the alcohol out later
- The early days of the business, from 6:30am coffees and weekend brewing to shipping first orders
- The tough early moment when they personally drove around hundreds of stores to replace beer that was good, but not good enough
- Their growth plans on and off trade
More
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Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.