Isabelle Knight - PR Secrets: Building Your Author Brand

Understanding the concept of building an author brand

The importance of identifying and connecting with your target audience

Effective strategies for author publicity and PR

Using newsletters and social media to engage with readers

Collaborating with businesses and organizations for book promotions

The difference between PR and paid advertising

Case studies of successful author branding campaigns

Tips for pitching yourself and your books to various platforms

The value of consistency in building your author brand