The GDP was never meant to be an indicator of human happiness. Ecological economists have been criticising the use of the GDP as a sole measure of progress for over half a century now and even if a myriad of other indicators exist in the world, it is still the only one captures the imagination of policymakers. Can we turn it around? Is it true that you cannot have what you do not measure? And can the concept of sustainable and inclusive wellbeing guide the EU beyond growth? Our guest today, Tuuli Hirvilammi believes that Europe’s single-mindedness with competitiveness should be replaced by the true understanding of what sustainable and inclusive wellbeing might bring to the table. Hosted by Alexandra Köves. Edited by Aidan Knox. Episode picture by Elena Helade.