FEAR & GREED | Business News Q+A: Investors lined up to buy gold. This is who they were buying from.
Mar 11, 2026
Jordan Eliseo, General Manager of ABC Bullion, a leader in Australian precious metals dealing and storage. He talks about the surge in demand for gold and silver and who is lining up to buy. Discussion covers SMSFs and high net worth investors, fractional ownership plans like Gold Saver, and choices for storage and private vaulting.
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How ABC Bullion Actually Operates
- ABC Bullion operates a two-way market selling and buying back physical precious metals.
- Jordan Eliseo says about 80% of clients transact via phone or website and most also store and later sell through ABC Bullion.
SMSF Demand Has Driven Precious Metals Growth
- SMSFs have been a major growth driver with many allocating 10–20% of portfolios to precious metals.
- Jordan Eliseo links this surge back to shifts since the GFC and notes retail access via $50/month gold saver plans increased nearly tenfold in three years.
Use Gold To Diversify Against Equities And Inflation
- Consider adding gold to diversify portfolios that are heavy in equities, cash and government bonds.
- Jordan Eliseo argues gold tends to rise when equities sell off and performs well in higher inflation years, historically averaging stronger returns then.