[One Question] How to Reach Your Target Group and the Power of Mindset with Adrienne Richardson

Jan 2, 2018

Ask episode

Chapters

Transcript

Episode notes

Today I have a force of nature, Adrienne Richardson. First of all, you don't mess with a hockey mom from New Jersey. I like to brag about her that she is one of the top marketing experts around. I don't like to pigeonhole her even though it is on her site that she is a Facebook Ad expert because she is so sharp when it comes to messaging, copywriting, funnels and direct response marketing and there is so much more that goes into the campaigns that she runs for people. What I want Adrienne's tagline to be is "Hi, I am Adrienne and I drive cold traffic (people who don't know you) into an automated webinar and have it spit out millions of dollars on the other side." Of course, Adrienne work with top people who have systems in place to do this and she has spent tens of millions of dollars on Facebook so she knows what works and what doesn't. Adrienne has a laundry list of amazing clients like Russ Ruffino, University of California, and many more.

Here's a glimpse of what you'll learn:

[1:15] Jeremy introduces his guest, Adrienne Richardson.
[3:00] Adrienne talks about the use of pictures in ads on social media.
[8:00] What makes for compelling sales copy?
[11:30] Do's and don'ts of targeting an audience.
[14:30] Adrienne talks about how she helps her son have a healthy mindset.

In this episode…

Have you ever struggled with reaching your target group for your company's products or services? What steps have you taken to hone in on and accurately market to your target customer group? On this episode of Inspired Insider, you'll hear from marketing and ad expert Adrienne Richardson. Adrienne opens up about the use of images in ads on Facebook, how to craft compelling sales copy, the do's and don'ts of targeting an audience, the importance of mindset, and much more! Make sure you have pen and paper ready, you don't want to miss a minute of this fascinating episode featuring Adrienne!

How can leaders like you make sure your business is connecting with the right target group? Does it come down to having the right sales copy? Do you need to run ads in the right places digitally speaking? On this episode of Inspired Insider, you'll hear from Adrienne Richardson as she breakdown how business leaders like you can reach the right target group. Adrienne says the best way to reach your target audience is by targeting the problem, not the person. It may sound counter-intuitive, but the last thing you want to do is make an inaccurate assumption about your prospective customer. Learn more about how to connect with the right target group from Adrienne on this fascinating episode!

What will it take for business leaders and other driven individuals to succeed in the new year? Does it all come down to luck or are there certain practices and habits that will put you in the best position to succeed? On this episode of Inspired Insider, you'll hear from innovator and entrepreneur, Adrienne Richardson. Adrienne goes over the power and importance of cultivating a healthy mindset. If you can take steps and incorporate certain practices each day that will grow and strengthen a healthy mindset, you'll be in the best possible position for success. Learn from Adrienne's insights and how she helped her son grow and make huge strides with the right mindset. Make sure to listen to this helpful episode!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.