42courses Podcast Paul Zak: What makes people tick
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Feb 13, 2024 
Dr. Paul Zak, a neuroscientist and neuroeconomist, talks about understanding human social behaviors, the link between trust and wealth, creating amazing experiences, his favorite Ted Talk, and the use of a nasal spray to improve human interactions.
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Oxytocin Links Trust and Wealth
- Oxytocin signals trustworthiness and promotes cooperation among humans.
- Countries with high trust show more economic cooperation and wealth creation.
Oxytocin Nasal Spray Story
- Paul Zak's lab used synthetic oxytocin nasal spray to boost trust and cooperation in humans.
- He prefers natural ways to increase oxytocin rather than drugging people.
Create Experiences Valued by Brain
- To create great experiences, focus on making them valuable to the brain's social and emotional valuation mechanism.
- Immersive experiences cause the brain to invest more metabolic resources and enhance engagement.