PLM 377 : How To Build A Brand Online

In this podcast, Stefan shares with you how to build a brand online. Building a brand is the ultimate competitive advantage in your business; it is what is going to allow you to succeed and prosper, long-term. Jeff Bezos, the founder of Amazon.com once said, “Your brand is what people say about you when you are not in the room”. A lot of business owners focus on building a business, rather than a brand. A study done by Inc. magazine and the National Business Incubator Association (NBIA) revealed that 80 percent of new businesses fail within the first five years. The best way to build a brand online is by creating content. By adding value, it will attract people to your brand. Sure enough, when you launch products, they will buy from you, because they like and trust you. This is how Stefan has been able to create a 7-figure internet marketing brand.

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