The Food Blogger Pro Podcast The Road to 1 Million Pageviews with Rachel Kirk from Laughing Spatula
Growing a 20-year food blog in today's search landscape and building engagement through authenticity with Rachel Kirk from Laughing Spatula.
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Welcome to episode 562 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rachel Kirk from Laughing Spatula.
The Road to 1 Million Pageviews with Rachel Kirk from Laughing SpatulaRachel's mom, Kathi, started Laughing Spatula 20 years ago, and it has now grown into a full-time business for both women. In this interview, Bjork and Rachel talk through the changing search landscape, the challenges of the last few years as food creators, and what is keeping them going.
Rachel is working towards a goal of 1 million monthly pageviews (they're currently around 300,000 - 500,000 pageviews a month) and Bjork provides his advice on what changes he would recommend to move the needle. If you're looking to increase your pageviews or revenue this year (hello, who isn't?) and want to join Rachel in her challenge, don't miss this episode!
Three episode takeaways:- Solve problems for your audience — Leaning into your humanity and authenticity is more important than ever, and one easy way to do that is to document your life, solve your own problems, and share that with your audience. Rachel shares her goal to share more behind-the-scenes content and problem-solving series on social media to boost engagement and highlight her humanity.
- The importance of updating old content — Laughing Spatula has almost 1,000 recipes, and Rachel has been focusing on updating old recipes, improving internal linking, and compiling how-to posts to refresh existing content.
- How to respond to algorithm updates — The increase of AI and constant algorithm updates can without a doubt be demoralizing. Bjork and Rachel discuss how to stay positive and what changes you can make to your business to create more stability and predictability.
Resources:
- Laughing Spatula
- Giggling Fork
- Mediavine
- Clariti
- NerdPress
- Raptive
- Grocers List
- Kit
- Applesauce and ADHD
- Follow Rachel and Kathi on Instagram
- Join the Food Blogger Pro Podcast Facebook Group
This episode is sponsored by Yoast and Grocers List.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.