PNR 173: MarTech Industry Needs to Team Up Against FANG

Snap Inc. launches their IPO to a ridiculous valuation. Can they be sustained and will advertisers buy in? Do media companies have a problem with trust, and is the opportunity in the hands of brands? Then, Joe and Robert discuss the MarTech industry and how the industry leaders need to collaborate against Facebook, Amazon and Google. Rants and raves include Buzzfeed's Tasty and McKinsey. This week's This Old Marketing example: Chili Klaus

This week's story links:

Snap Shares Begin Tradinghttps://www.wsj.com/articles/cmo-today-snap-inc-shares-begin-trading-1488459266 Media Companies No Longer Control Distribution But They Do Control Trusthttp://mediashift.org/2016/10/media-companies-may-no-longer-control-distribution-control-trust/ Why MarTech Companies Need To Be Terrified of Google and Amazon https://contently.com/strategist/2017/02/24/martech-control-facebook-google-and-amazon/ EPISODE SPONSOR Content Marketing Institute University - http://contentmarketinguniversity.com Content Marketing Awards - http://contentmarketingawards.com Intelligent Content Conference - http://intelligentcontentconference.com RANTS AND RAVES http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-battleground-for-marketing-led-growth https://www.fastcompany.com/magazine/213/march-2017 THIS OLD MARKETING - Chili Klaus https://www.youtube.com/user/wunderhits