The Aperiam Podcast More Standards - ARTF with Michael Richardson of Index Exchange
Feb 18, 2026
Michael Richardson, VP of Product at Index Exchange and prebid.org co-founder, explains ARTF and why a new interoperability standard matters. He discusses containerization, Kubernetes, and how hosting partner logic inside publisher infrastructure works. Listeners hear who should explore ARTF first and how it relates to OpenRTB and emerging standards.
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ARTF Connects Containers To Bid Streams
- ARTF standardizes how third-party containers run inside host platforms to act on per-impression bid requests in real time.
- It defines the interface between a host's bid stream and container logic so containers can be called and respond predictably.
Package Real-Time Logic As Containers
- Package your real-time logic into a container, ensure it handles massive scale, and work with an ARTF-supporting host to run it.
- The host will call your container per request and accept valid mutations that enrich OpenRTB flows.
Distributed Decisioning Solves OpenRTB Limits
- OpenRTB currently forces single parties to know and do everything for a bid request, which is impractical today.
- ARTF enables distributed decisioning by letting specialized partners enrich requests at the host edge instead.