What Happens After the Grand Opening — Marketing Lessons from the Trenches of Membership Medicine

Every new membership medicine practice has a grand opening. Not every one of them has a month two, month six, or year three strategy — and that gap shows up faster than most physicians expect.

In this solo episode, Michael Tetreault shares real-world marketing lessons from nearly two decades of watching concierge and membership-based practices launch, grow, stall, and reinvent themselves — and what the ones that thrive consistently do differently after the excitement of opening day wears off.

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✅ Each episode of the DocPreneur Leadership Podcast explores the business and leadership side of medicine through candid conversations with physicians, healthcare executives, attorneys, practice management experts, and industry innovators — hosted by Michael Tetreault, Editor-in-Chief of Concierge Medicine Today.

🌐 ConciergeMedicineToday.com

For general informational purposes only. Not medical, legal, or financial advice. Views expressed are those of the speakers and do not represent Concierge Medicine Today, LLC. Full terms: conciergemedicinetoday.com/tcpp

The DocPreneur Leadership Podcast is produced by Concierge Medicine Today (CMT) — the industry's independent trade publication since 2007. Host of the annual Concierge Medicine Forum.