How to Be Awesome at Your Job

803: How to Write Like the Greatest Masters of Persuasion with Carmine Gallo

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Sep 26, 2022
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ADVICE

Lead With The Bottom Line

  • Put the bottom line on top: state the main point first, then provide details.
  • Use this in subject lines and opening sentences so readers grasp the message immediately.
ANECDOTE

Bezos Replaced Slides With Narratives

  • Jeff Bezos banned PowerPoint in meetings and required written narratives instead.
  • Engineers resisted, but Bezos insisted writing was essential for success at Amazon.
INSIGHT

Simpler Words For Complex Ideas

  • The more complex the topic, the simpler your word choice should be.
  • Use short, ancient-root words and simple grammar to make difficult ideas accessible.
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