How Brett Rose Built UNCS into a Global Wholesale Powerhouse

In this episode of Built in America, host Sam Mahmood sits down with Brett Rose, founder and CEO of United National Consumer Suppliers (UNCS), to explore his entrepreneurial journey and the lessons learned while scaling one of the nation’s leading wholesale distributors. From navigating market challenges to building a resilient company culture, Brett shares how relationships—not profits—have been the driving force behind his success.

He opens up about the personal health challenges that reshaped his leadership style, the importance of hiring the right talent, and the role of organizations like YPO in fostering growth and perspective. Brett also reflects on the balance between ambition and humility, the hard truths of entrepreneurship, and why philanthropy and giving back are central to his future vision.

Whether you’re an entrepreneur, leader, or someone seeking inspiration from a story of resilience and authenticity, this episode offers valuable insights into building a business—and a life—with purpose.

Let’s keep building… 

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