The Game with Alex Hormozi How To Sell Services To The Ultra Wealthy | Ep 957
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Mar 31, 2026 A sticker membership business wrestles with slow cash flow, annual prepay offers, bonus strategy, and even physical product bundles to raise prices. Then the focus shifts to serving ultra-wealthy families with premium services, where complex pricing ladders get replaced by simpler bespoke project pricing and a light annual retainer.
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Lead Five Day Challenges With The Annual Offer
- Sell the annual membership as the only offer during the five-day event instead of leading with $27 monthly.
- Alex Hormozi said consumer impulse buys often sit in the $300 to $600 range, so annual pricing better matches the event's sales window.
Use Annual Only Bonuses To Drive Prepay
- Make one or two big bonuses exclusive to the annual plan so prepaying feels materially different from monthly.
- Alex Hormozi said a mere 16% discount won't move many buyers, which explained why only about 10% chose the yearly option.
Run A Mop Up Campaign After Cart Close
- After cart close, retarget event viewers to a stripped-down $27 monthly offer as a mop-up campaign.
- Remove key bonuses, run a second close, then return to the normal evergreen offer without launch bonuses.