Episode 666 | Entering a Competitive Market, Books for SaaS Founders, and More Listener Questions with Derrick Reimer

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Jun 20, 2023

Derrick Reimer, founder of SavvyCal, joins the discussion, offering insights for SaaS founders navigating competitive markets. He emphasizes the importance of idea validation and understanding customer needs before launching products. Stress management while growing a business is tackled, alongside tips for non-technical founders on finding co-founders or opting for outsourcing. The conversation also highlights essential books for entrepreneurs, providing strategies for effective customer engagement and marketing.

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ANECDOTE

Agency Work Often Forces Rewrites Later

Rob described many non-technical founders who end up rewriting codebases after agencies deliver poor quality.
Those repeated rewrites often come from early outsourcing decisions that sacrifice long-term maintainability.

ADVICE

B2B SaaS Trumps Hype-Driven Games

Favor B2B SaaS over ad-based consumer games if you want predictable, repeatable business growth and playbooks.
Games are hit-driven, high-churn businesses that are hard to scale into long-term value.

ADVICE

Sell Or Monetize Hits To Fund SaaS

Explore whether your existing audience or product can be sold to provide runway for a SaaS pivot.
Use any monetization or acquisition opportunity to fund the more predictable SaaS path.

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In episode 666, Rob Walling chats with fan favorite Derrick Reimer, the founder of SavvyCal, as they answer listener questions. They cover topics ranging from idea validation in competitive spaces to book recommendations to development strategies for non-technical founders.

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Topics we cover:

1:05 – How to validate ideas in competitive markets
7:49 – How to manage stress when growing a small SaaS business
15:48 – Finding a technical co-founder vs. outsourcing development
28:24 – How to decide between doubling down on a current project or starting a new SaaS app
34:15 – Tools for tracking traffic, conversions, and A/B test results
40:21 – Recommended reading for SaaS startups

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!