Episode 620: 2025 Copywriting Year In Review With Todd Jones

In this podcast episode, host Rob Cairns and guest Todd Jones review the state of copywriting and digital marketing throughout 2025. They discuss the practical use of artificial intelligence in content creation, emphasizing that while AI is useful for summaries and social media posts, it often lacks the creativity needed for remarkable results. A significant portion of the conversation focuses on the power of storytelling, specifically the importance of developing a founder story to build human connections in a commoditized market. The speakers also address industry shifts, noting that customer experience and emotional targeting are becoming more vital as traditional digital playbooks lose their effectiveness. Finally, they highlight the potential risks of AI replacing junior-level roles, which could disrupt the long-term development of skilled professionals in the field.