agentXcel with Chris Bowers 145. Steele Nash: Balancing Social Media & Cold Calling
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Jul 25, 2025 Steele Nash, a seasoned real estate agent, shares his strategies for building a confident and scalable business. He discusses the importance of consistent social media presence over viral moments and the balance between cold calling and online lead generation. Steele emphasizes mastering scripts and handling anxiety to boost confidence in sales. He also highlights leveraging showing agents for productivity and fostering a strong support network. Throughout, he encourages a mindset shift towards confidence and action, paving the way for success in a competitive market.
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Consistency Beats Virality
- Social media consistency brings steady leads without viral hits.
- Leveraging social media also strengthens relationships within the sphere of influence.
Leverage Content Creation
- Outsource video editing and posting to maintain content quality efficiently.
- Use simple recording tools and focus on consistent production over high-cost upgrades.
Bet on Leads, Persist Early
- Persist through initial lead generation uncertainty as payoff takes time.
- Track potential leads worth betting on to stay motivated early on.