The Official BNI Podcast Episode 765: 7 Rules for an Elevator Pitch (Classic)
Jul 6, 2022
Get tips on crafting an engaging elevator pitch, including keeping it short and simple, highlighting your unique selling proposition, and leaving the listener wanting more. Learn the important rules to follow when refining your elevator pitch, such as observing people's reactions and distinguishing it from a weekly presentation.
AI Snips
Chapters
Transcript
Episode notes
Don’t Deliver An Unsolicited Elevator Pitch
- Avoid using an elevator as the literal place to deliver your pitch; unsolicited pitches in an elevator are face-to-face cold calling.
- Ivan Meisner advises only to explain what you do in an elevator if someone asks, and otherwise just say hello and wait for a proper setting.
Reserve Weekly Presentations For Laser Specifics
- Don't substitute your weekly BNI presentation with a general elevator pitch; weekly talks must be laser specific.
- Ivan instructs BNI members to present a different product or service each week rather than a general pitch.
Make Your Pitch Tight And Natural
- Keep your elevator pitch short and rehearsed but natural so it sounds cohesive and professional.
- Practice until you can present succinctly without sounding staged or canned, per Ivan's guidance.