The $100 MBA Show MBA08 How To Offer Value in Your Business
Aug 14, 2014
Discover how to truly offer value in business by delighting your customers. Learn the importance of exceeding expectations and how it fosters loyalty. Explore the concept of building relationships through free offerings like courses or exclusive content. Find out how to ensure your paid products over-deliver and create a comprehensive value plan for every customer interaction. Hear real-world examples, including how a simple personal touch can spark referrals. See how exceptional value can convert customers into enthusiastic marketers.
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Value Equals Delight
- Value means delighting customers by exceeding their expectations and raising the bar.
- Delight comes from comparing your experience to past experiences and being noticeably better.
Overdeliver On Free Offers
- Give more than expected even for free offers to build a relationship and trust.
- Use lead magnets, courses, and autoresponders to prepare prospects before you attempt to sell.
Apply Overdelivery To Paid Offers
- Apply the same overdelivery mindset to paid products and services.
- Make customers feel they received far more than they paid for to increase satisfaction.