Going Global: Expanding Your Reach Into International Markets With Ford Deihl From DHL eCommerce

In this episode of Unboxing Logistics, host Lori Boyer speaks with Ford Deihl, a product manager at DHL eCommerce, about the booming world of international shipping and the massive opportunities it offers for small and mid-sized businesses. Ford shares insights into the international market, how businesses can expand globally, and the strategies that can make international shipping easier than expected. The conversation touches on logistics, cultural differences, and how to optimize shipping costs while ensuring a seamless customer experience. The discussion ends with practical steps and solutions for entering new international markets.

International shipping: a major growth opportunity

International shipping represents a vast potential for ecommerce businesses, with global revenue expected to reach $6.3 trillion in 2024. Ford emphasized the importance of tapping into this market to reach new customers and grow revenue. "This is a way to grow your top line for your business and reach new customers," Ford notes. Businesses should identify markets where their products resonate and take advantage of the ease provided by modern shipping solutions.

With the right partners, it’s easier than you think

Expanding internationally may seem daunting, but it doesn’t have to be. Ford assures listeners that with the right carrier and shipping solutions, businesses can simplify the process. He recommends starting with familiar markets like Canada, the UK, and Australia, especially for small and mid-sized businesses. Using partners like DHL eCommerce, businesses can integrate shipping services seamlessly, without a heavy operational lift. "If it’s a big lift, it’s probably not the right solution for you," Ford explains, urging companies to leverage existing shipping and logistics partnerships.

Prepare for success

Ford stresses the importance of preparation before diving into international shipping. Having strong logistics, customer service, and a well-defined brand are crucial to success. Businesses must also ensure their storefront is optimized for international customers, including local payment options and realistic shipping time estimates. Ford emphasizes, "Ideally, what you're shooting for is a domestic-like experience for an international customer." Additionally, offering Delivered Duty Paid (DDP) can enhance the customer experience by eliminating surprises at checkout, further increasing customer satisfaction and conversion rates.

Links

• Connect with Ford on LinkedIn: https://www.linkedin.com/in/forddeihl/ 
• Visit the DHL eCommerce website: https://www.dhl.com/global-en/home/our-divisions/ecommerce.html