Influential Voices of Authority Dave Jackson – Profit From Your Podcast – PTC 485
CREATING PODCAST MONEY
Many podcasters want to create a profit from their podcast. However, most lack a strategy to generate revenue and grow their business.
NO PROFIT FROM MY COURSE
When I created my first product for Podcast Talent Coach, it was a complete flop. Nobody wanted it.
I started a mastermind in 2013 with 8 of my entrepreneurial friends. We all had aspirations to create successful businesses.
Podcast Talent Coach was just getting off the ground.
I had also purchased Brendon Burchard's Total Product Blueprint. As I went through the program, I created my plan. The mastermind helped me refine it.
My first product was a course. It was the Podcast Talent Coach system.
This program was designed to help podcasters transform their information into entertainment and turn their podcast into powerful, profitable relationships.
The course was a 7-disc set that covered everything you need to know to create a successful podcast. It had everything I learned over my decades of radio experience being on the air, coaching talent, and programming radio stations.
It started with the magic of audio and using theater of the mind.
We talked about content creation, storytelling, and getting results for listeners.
Disc 2 was about the structure and strategy for your podcast.
We then got into content consistency and the power of one-on-one communication.
The course included how to prepare for each show to ensure you reach your goals and lead your listeners to your call to action.
It covered how to review your show for constant improvement. We then got into generating revenue and using your podcast to grow your business.
Finally, the course laid out how to get started and put it all into action.
It even had an accompanying workbook to walk you through all of the steps.
As you can see, it covered everything. Unfortunately, nobody wanted everything.
WHAT TO SELL
People just want the solution to their most pressing problem.
The more I talked with my listeners, the more I discovered they had two big problems.
First, they wanted to grow their show and increase their downloads.
Next, they wanted to profit from their podcast.
These podcasters needs to master storytelling and content creation. They needed to build an effective structure for their show. However, they didn't WANT it.
Sell what your listeners want. Give them what they need.
Sell the outcome, the benefit, and the transformation. They don't care about the process to get there.
That's when I changed my strategy. I created my Audience Explosion Blueprint program. You can see that at www.PodcastTalentCoach.com/audience.
I also created my Podcast Profits Accelerator membership. You can see that at www.PodcastTalentCoach.com/accelerator.
When I started to focus, my business began to grow.
YOUR IDEAL CLIENT
Begin by talking with your listeners and ideal clients. Ask about their challenges and struggles. Then, create a solution to help them overcome those problems.
When you create the solution to their most pressing problems, it becomes much easier to generate a profit with your podcast.
Sell the outcome and the benefit. They won't care about the calls or videos or templates. Your potential clients only want the outcome.
My clients only want to grow their audience and profit from their show. They don't really care how we get there. The membership and coaching calls and resource library aren't important until they buy into the transformation.
Start by having conversations.
PROFIT FROM YOUR PODCAST
Dave Jackson is the host of the School of Podcasting podcast. He is also author of the best seller Profit From Your Podcast: Proven Strategies To Turn Listeners Into a Livelihood.
He launched the School of Podcasting in 2005 and was inducted into the Podcasting Hall of Fame in 2018.
Dave joined me on the Podcast Profits Summit to talk about overcoming your challenges without spending thousands of dollars. I want to share that session with you today.
To get access to the first chapter of Dave's best seller Profit From Your Podcast: Proven Strategies To Turn Listeners Into a Livelihood, you can find it at www.PodcastTalentCoach.com/jackson.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.