The Learners Podcast

Good Research 2022 - Christina Janzer - Creating and Growing a Research Department

Sep 13, 2024
Christina Janzer, who leads research and analytics at Slack and previously built the research team at Facebook, shares her extensive experience in building impactful research functions. She emphasizes that there is no one-size-fits-all approach to research teams and stresses the importance of storytelling and collaboration. Christina discusses integrating research with data science, engaging customer-facing teams for better insights, and the necessity of prioritizing impactful work. She advocates for a holistic understanding of the customer journey and continuous learning from past research.
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ANECDOTE

From Survey To Maker Week

  • Christina joined a remote-first task force and ran surveys on employee sentiment.
  • She then helped launch and advocate for internal programs like Maker Week to act on that research.
ADVICE

Share Ownership Of Customer Research

  • Share research ownership across the company instead of guarding it jealously.
  • Scale impact by enabling others to understand customers and run research where they have access.
ADVICE

Unite All Insights Teams

  • Befriend other insights teams and embrace the messiness to reconcile inconsistent findings.
  • Own the narrative by combining qualitative and quantitative work across teams.
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