As a small business owner, retainer clients might seem like the holy grail. They pay you every month and all you have to do is show up and do the work. You don’t have to worry about getting new clients because you have a steady income from your retainer clients.
Right?
Wrong.
Relying on retainer clients actually puts your business at financial risk. This month, I’m talking about why this model is so risky and what you should be doing instead.
Tune into this episode to hear:
- How retainer clients undermine your ability to build a sustainable, resilient business
- Why you can’t rely on retainer contracts to keep money coming in
- What you really need to do to build a reliable business
Resources:
No BS Mastery Podcast