WP Tavern #203 – Miriam Schwab on Elementor’s Decade of Growth and the Future With AI
12 snips
Feb 4, 2026 
Miriam Schwab, founder of Strattic and Head of WordPress at Elementor with 20 years in the space, talks about Elementor’s decade of growth. She covers careful upgrade strategies and the complexity of compatibility. She explores Elementor’s multi-pronged AI work like Angie and Site Planner. She also discusses support, accessibility tooling, and how AI shifts creators’ roles.
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Compatibility Is The Overhaul Constraint
- Backwards compatibility is critical when updating a decade-old codebase like Elementor's.
- Version 4 must coexist with older pages, so careful QA and migration strategies are essential.
Three-Pronged AI Strategy
- Elementor pursues multiple AI strategies: in-editor generators, the Angie plugin, and Site Planner.
- They see AI as essential to secure WordPress's future and to gain advantage over proprietary platforms.
Install Angie And Give Feedback
- Try Angie for cross-plugin AI site management like content, users, and WooCommerce tasks.
- Install the free plugin from the repo and provide feedback to guide improvements.