Prompted: AI, People and the Creative Spark

The Skill AI Can’t Replace with Deloitte’s Future of Work Expert, Nic Scoble-Williams

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Dec 16, 2025

Nic Scoble-Williams, Deloitte’s Global Future of Work and Agentic Workforce Leader, dives into the intersection of AI and human creativity. She emphasizes that human imagination is our new edge in a tech-driven world. Scoble-Williams champions the importance of asking the right questions to navigate future challenges. She explores varied cultural attitudes toward AI adoption and discusses how to elevate human roles in organizations. Plus, she argues that creativity can be reclaimed and taught, using AI as a powerful ally.

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ADVICE

Provide AI Context Before Asking

Start prompts by stating what you know, what you believe you need, and possible relevant unknowns.
Give AI that context first, then ask it to identify your knowledge gaps.

ADVICE

Design Work For Human–AI Collaboration

Design workflows for AI collaboration rather than sprinkling AI onto existing processes.
Treat the human–AI relationship as a product and define handoffs, guardrails, and desired outcomes up front.

ADVICE

Make Questions Your Operating System

Treat questions as a platform: ask better prompts and use AI to generate new, unexpected questions.
Challenge outputs with skeptical follow-ups to spot hallucinations and deepen insight.

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Nic Scoble-Williams, Deloitte’s Global Future of Work and Agentic Workforce Leader, joins Cam to share how AI is reshaping creativity, leadership, and the way we design work. She breaks down what it means to be a futurist, how to ask better questions, and why human imagination is the new competitive advantage. She also dives into different cultural approaches to AI-use around the world, and what we can all learn from each other.

Guest Quote

“It's still all about the power of humans. Humans bringing the judgment; humans bringing the emotion; humans making it real in the realities of society, of our human interactions.”

“The new competitive edge is about human advantage. We have AI level in the playing field. Everyone who's competing, they've got the same access to the technology.”

“Questions are a really powerful, important currency in this future that we are navigating today.”

Timestamps

00:45 The childhood lesson that shaped Nic’s fearless approach to possibility

04:00 What a futurist actually does: curiosity, challenge, and connection

05:00 How global forces intersect to reveal the real signals of the future

06:00 Why great questions start with “I don’t know what I don’t know”

07:00 How to give AI the right context to reduce blind spots

08:45 The three challenges companies face when adopting AI

11:40 Using questions to challenge AI and spot hallucinations

15:00 How culture shapes AI adoption across Japan, China, Europe, and the US

20:15 The 7-Eleven case study: elevating human roles through AI redesign

24:00 The real blockers to AI value: safety, leadership, and human skills