Growing up, Paul Rosolie thought all the great adventures were already taken. Until he traveled to the Amazon and realized just how much of the world is still waiting to be explored. His journey into the rainforest inspired him to co-found Junglekeepers, a nonprofit dedicated to saving the Amazon and, by extension, the rest of us. In this episode, Paul breaks down how a killer hook and a carefully structured story can get your brand message across. Turns out, wrestling anacondas is optional, but it definitely helps people pay attention.
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