118: Experiencing The World Through Food and the Keys to Effective Influencer Marketing with Tinger Hseih

In this episode, Tinger Hseih takes us on her journey being born in Taiwan, immigrating to the US and growing up in California and becoming a food and travel influencer.

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She takes us on her career trajectory through the corporate world of digital advertising, marketing and reflects on her biggest takeaways that she would later apply in her own business. She also takes us on her personal food and travel journey and how she eventually left her office job to become a food and travel host, influencer and entrepreneur. She talks about founding “Dash of Ting” and building her personal Instagram following to over 140,000. Tinger then shares some of her top food and travel experiences and discusses her favorite foods in the world—ranging from North Africa to West Africa to Brazil to Asia. She also talks about the importance of experiencing cultures through food and reflects on what travel means to her. Tinger then shares her tips for solo-female travelers. She then talks about founding “Dash of Media” and explains her expertise in pairing brands with the right niche influencers. Tinger also describes the keys to successful influencer marketing and how her company works with both brands and influencers to optimize the results. FULL SHOW NOTES AND DIRECT LINKS TO EVERYTHING DISCUSSED IS AVAILABLE HERE.

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