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Write For A Person, Not For Yourself
- Write to a specific reader rather than yourself; that doesn't limit audience but makes the book audible to everyone.
- Umstattd explains writing for no one results in a book for no one and compares it to speaking to the back of a room.
Professional Versus Amateur Writing Goals
- Distinguish between amateur and professional goals: professionals write for money and must serve paying readers, amateurs write for love and judge success by enjoyment.
- Umstattd warns mixing amateur motives with professional metrics leads to discouragement.
Use Timothy To Find Problems And Editors To Fix Them
- Use Timothy and beta readers as advocates for future readers; they identify problems while editors provide expert solutions.
- Umstattd compares beta readers' feedback to a car owner describing a squeak and an editor to the mechanic who fixes brakes.