How Indies Should Work with the Press in 2026 | Jade King, TheGamer

In this episode of IndieGameBusiness, we’re joined by Jade King, Lead Features Editor at TheGamer, to talk about what every indie developer should understand about working with the gaming press in 2026.

Jade breaks down what an indie game really means in today’s landscape, how journalists approach covering indie releases, and what developers can do to get noticed by traditional press without burning bridges. We’ll also discuss why forcing pitches hurts coverage, how indie press coverage is changing, and how developers and journalists both need to adapt moving forward.

This conversation offers a behind-the-scenes look at how coverage actually happens, how to make journalists’ lives easier, and why doing so makes indie games more fun to cover again. If you want smarter press outreach and better long-term relationships with media, this episode is essential.

Follow Jade King:

X: https://x.com/KonaYMA6

LinkedIn: https://www.linkedin.com/in/jade-king-292a12101/

Instagram: https://www.instagram.com/jade_king23/

#IndieGameBusiness #GamePress #IndieDev #TheGamer #GameJournalism